B12 works with original/intellectual properties across music, movies, sports, gaming offering marketing & monetization services, brand advisory, media sales & innovations.

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Who We Are

B12 sits as a specialty outfit in the entertainment IP domain. B12 works with Entertainment IP creators on advisory, revenue generation and brand marketing programs with a strong focus on ROI over a medium to long term horizon.B12 is a Luminosity World initiative.

/ What We Do
Music Festival
"Strategy on revenue generation, integrated marketing campaign planning & management, ticketing & sponsor management.”
Movies
“Strategy on increasing awareness for films through newer touch-points + creation of content consuming communities for short films, documentaries and alternative cinema.”
Sports & Gaming
“Apart from servicing IP’s being developed in the sports & gaming areas, B12 develops innovations with sports & gaming for brands wanting a passion group led marketing effort.”
Advisory
“B12 works with I.P. developers on advisory & diligence coupled with business intelligence models on ROI and other factors to make it a success.”
Revenue Generation
“Creating business partnerships that can bring in monies year after year is the 'mool mantra' we follow. Sponsorship being just a part of the effort.”

/ What We Do

Music Festival

"Strategy on revenue generation, integrated marketing campaign planning & management, ticketing & sponsor management.”

Movies

“Strategy on increasing awareness for films through newer
touch-points + creation of content consuming communities for short films, documentaries and alternative cinema.”

Sports & Gaming

“Apart from servicing IP’s being developed in the sports & gaming areas, B 12 develops innovations with sports & gaming for brands wanting a passion group led marketing effort.”

Advisory

“B12 works with I.P. developers on advisory & diligence coupled with business intelligence models on ROI and other factors
to make it a success.”

Revenue Generation

“Creating business partnerships that can bring in monies year after year is the 'mool mantra' we follow. Sponsorship being just a part of the effort.”

Music Festival

"Strategy on revenue generation, integrated marketing campaign planning & management, ticketing & sponsor management.”

Movies

“Strategy on increasing awareness for films through newer
touch-points + creation of content consuming communities for short films, documentaries and alternative cinema.”

Sports & Gaming

“Apart from servicing IP’s being developed in the sports & gaming areas, B 12 develops innovations with sports & gaming for brands wanting a passion group led marketing effort.”

Advisory

“B12 works with I.P. developers on advisory & diligence coupled with business intelligence models on ROI and other factors
to make it a success.”

Revenue Generation

“Creating business partnerships that can bring in monies year after year is the 'mool mantra' we follow. Sponsorship being just a part of the effort.”

Music Festival

"Strategy on revenue generation, integrated marketing campaign planning & management, ticketing & sponsor management.”

Movies

“Strategy on increasing awareness for films through newer
touch-points + creation of content consuming communities for short films, documentaries and alternative cinema.”

Sports & Gaming

“Apart from servicing IP’s being developed in the sports & gaming areas, B 12 develops innovations with sports & gaming for brands wanting a passion group led marketing effort.”

Advisory

“B12 works with I.P. developers on advisory & diligence coupled with business intelligence models on ROI and other factors
to make it a success.”

Revenue Generation

“Creating business partnerships that can bring in monies year after year is the 'mool mantra' we follow. Sponsorship being just a part of the effort.”

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Featured Works

These are our current projects.

/ Meet Our Team

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Rahul Merchant brings years of deep and wide experience in the Media & Entertainment Industry, carries a vast and varied experience of over 19 years across the media and entertainment, including television, Brands, feature films, and new media.

Rahul Merchant Director, Co-Founder
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Thirteen years of experience working with the power houses of entertainment marketing in the country. Gaurav has created campaigns for some of the biggest brands in the country and serviced their non traditional media requirements successfully.

Gaurav Srivastav Director, Co-Founder
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A computer science graduate from mumbai, started his career with SONY PIX in the marketing team. Currently independently handling all aspects of film marketing for Luminosity Pictures.

Vinish Kotian Head: Marketing & Alliances
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Prerna Arora, Founder at Kosha Legal, is an Intellectual Property Rights Attorney with special emphasis on media and entertainment law. Her practice amongst other things spans over films, television, music, sports, publishing and fashion industries.

Prerna Arora Our Associated I.P. Lawyer

Our Partners

We are a part of an integrated entertainment and communications group.


Where To Find Us

403/404, Vastu Prestige,
Above Tanishq Showroom,
New Link Road, Andheri West,
Mumbai 400053.

Email: talk2us@luminosityworld.com
Tel: +91 22 4971 1178

Get In Touch